Conversion Stats Guide | Track Funnel Performance & Revenue

Conversion Stats

The Conversion Stats screen allows you to track your funnel visitor behavior with extreme precision, reading form submission rates and revenues for each step. This data helps you make smart marketing decisions based on real numbers rather than guesswork.

Steps to Access Statistics Within the Platform

You can easily track and read numbers through the following two paths:

1. Inline Funnel Stats: Go to Sites ➔ Funnels, open the desired funnel, and click on the Stats tab in the top menu to view analytics for this funnel flexibly.

2. Global Reporting: From the main sidebar menu, select Reporting to see the big picture for all funnels and link revenues to ad sources and the CRM.

Key Metrics You Must Read

Unique Visits

Monitor the number of real people who visited the page without duplication, to check your ad targeting efficiency.

Traffic Quality

Conversion Rate (%)

The percentage of visitors who completed the requested action (filling out a form or buying), which is the direct metric of page strength.

Opt-in Rate

Revenue & Sales Data

Track total material profits, the number of completed orders, and the average order value (AOV) per customer.

Revenue & AOV

Drop-off Rate

Identify the exact step where the visitor stops and leaves the funnel, to know which page needs improvement.

Bottleneck Detection

Methods and Ways to Maximize Statistics Utilization

01. Fix Weak Pages

If you notice a high drop-off rate on the checkout page, simplify the form fields or reduce steps to increase conversion instantly.

02. Improve A/B Testing Campaigns

Compare the numbers of versions A and B via the stats screen, and adopt the winning version (Winner) to ensure the highest ad return.

03. Allocate Ad Budget

Link sales data to traffic sources to determine the most profitable advertising platform (Facebook, Google, Snap) and increase spending on it.

04. Increase Average Order Value (AOV)

Use upsell page statistics to test new complementary products that increase the customer’s average spend.

Talk to Media SaleX AI Assistant

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