Analytics Guide | Track Campaign Performance & ROI

Analytics

Track open rates, clicks, and direct conversion for every email campaign, SMS, or paid ad moment by moment. Interaction analytics give you a comprehensive and accurate view of campaign performance and conversion funnels to know what achieves the highest sales and return on investment (ROI).

Key Metrics and Performance Indicators

Delivery & Open Rates

Knowing the total messages successfully delivered (Delivered) and the percentage of customers who opened the messages (Opened).

Delivered & Open Rates
Click Tracking (CTR)

Measuring click-through rates on buttons and links embedded inside messages to know which offers attract the audience the most.

Click-Through Rate
Sales & Conversion Tracking

Linking clicks to actual orders (Ordered) to accurately measure direct revenue generated by each marketing campaign.

Conversion Tracking
Ad Analytics (Ad Manager)

Monitoring the performance of paid ads across Facebook, Google, and LinkedIn in one place to evaluate performance.

Multi-Platform ROI

Locations and Steps to View Analytics Within the Platform

You can monitor campaign reports and their live and detailed analytics through the following paths:

01. Main Dashboard: Gives you the overall summary of project performance (direct conversion rates, total sales values, and Sales Pipelines) to monitor business growth daily.
02. Detailed Email Analytics (Marketing ➔ Emails ➔ Statistics): Provides accurate numbers for each email and campaign via the interactive chart for delivery, open, click, and sales stages (Delivered ➔ Opened ➔ Clicked ➔ Ordered).
03. Paid Ads Analytics (Marketing ➔ Ad Manager): Track ad performance, cost per lead (CPL), and return on investment across various ad platforms.
04. SMS and Communications Reports (Reporting): Follow up on SMS delivery reports, messaging costs, and customer engagement rates from the Reporting section at the bottom of the sidebar.

Frequently Asked Questions (FAQ) About Analytics

Do sales statistics show on the main dashboard?

Yes, the main dashboard shows the overall summary of sales and conversions, while the Marketing section displays precise statistics for each individual campaign and message.

Are data and statistics updated immediately?

Yes, statistics are updated in real-time as soon as the customer opens the email or clicks on links.

How do I benefit from low click reports (Low CTR)?

If open rates are high and clicks are low, this indicates the need to improve the message text and change the location of the purchase button (CTA).

Does the system clarify reasons for non-delivery (Bounce)?

Yes, the system shows you incorrect or full emails to help you clean lists continuously.

Talk to Media SaleX AI Assistant

Do you want a quick analysis of your latest campaign performance or know how to increase open and click rates? Talk to the smart assistant now!

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