A/B Testing Guide | Optimize Campaign Performance

A/B Testing

Try different headlines and content for your marketing campaigns to discover the scientific formula that achieves the highest response and engagement rates from your audience. The A/B Testing system allows you to test two or more versions on a test segment for the platform to automatically send the winning version to the rest of the list.

Key Testable and Developable Elements

Subject Lines

Testing two different email subject lines to find the formula most attractive for the customer to open the message, increasing open rates.

Open Rate Optimizer
Content & Design

Trying direct short messages versus designed messages with images to see what your audience prefers.

Content Variant
CTA Buttons

Comparing colors, texts, and modifications of purchase and registration buttons to see which buttons yield multiple conversions.

Click Rate Boost
Sender Name & Send Timing

Testing sending under the company name versus a personal name, and testing different times during the day for optimal engagement.

Sender & Timing

Steps to Setup A/B Testing Within the Platform

You can easily launch A/B tests when preparing email campaigns through the following path:

Step 01: Access Email Campaigns: Go to Marketing ➔ Emails ➔ Campaigns and click on create a new campaign.
Step 02: Activate A/B Testing Option: Toggle on the A/B Testing button to enable the variation creation screen (Variation A & Variation B).
Step 03: Define Test Size and Winning Metric: Specify the test segment size (e.g., 20% of the list), and choose the preferred winning criterion: Highest Open Rate or Highest Click Rate.
Step 04: Automatic Sending of Winning Version: Set the test duration (e.g., 2 hours), and the system will automatically send the best performing version to the remaining 80% of the list after it ends.

Frequently Asked Questions (FAQ) About A/B Testing

What is the recommended percentage for the test segment?

It is preferred to send the test to 20% to 30% of the total list, so the winning version is sent to the remaining 70% or 80%.

How long does the trial test period last before sending the winning version?

You can set the test duration from 1 hour to 24 hours, with 2 to 4 hours being sufficient for daily campaigns.

Can more than one change be tested at the same time?

For scientifically accurate results, it is preferred to change only one element per test (such as headline only or button only).

How does A/B Testing contribute to increased profits?

It prevents budget waste on poorly performing messages and ensures the most persuasive and high-converting formula reaches most of your customers.

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